Principles of marketing /
Kotler, Philip.
Principles of marketing / - 10th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2005. - Xix, 661p. ; I-19 ; 27 cm.
8129702010
Marketing channels and supply chain management
Advertising sales promotion and public relations
New product development and product life cycle strategies
658.8 / KOTP
Principles of marketing / - 10th ed. - New Delhi : Prentice Hall of India PVt Ltd , 2005. - Xix, 661p. ; I-19 ; 27 cm.
8129702010
Marketing channels and supply chain management
Advertising sales promotion and public relations
New product development and product life cycle strategies
658.8 / KOTP
