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Consumer behavior: Building marketing strategy /

Hawkins, Del I

Consumer behavior: Building marketing strategy / By Del I Hawkins,Roger J Best and Kenneth A Coney - 9th ed. Tata McGraw-Hill Edition. - New Delhi : Tata McGraw Hill Publishing Company Ltd., 2003. - xxvi,790p. ; PB : 25 cm

ISBN: 0070582343

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 / HAWD

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