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Marketing strategy: decision- focused approach. Decision- focused approach.

Walker, Orville;Boyd, Harper W;Mullins, John;Jarreche, Jean- Claude.

Marketing strategy: decision- focused approach. Decision- focused approach. - 4 - New Delhi Tata Mc Graw Hill Publishing Company 2003 - xviii,365

ISBN: 0070530882

Subjects--Topical Terms:
Marketing Strategy

Dewey Class. No.: 658.802 WALO

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