Marketing research: measurement and method /

Tull, Donald S

Marketing research: measurement and method / By Donald S Tull and Del I Hawkins - 6th ed. - New Delhi: PHI Learning Pvt Ltd., 2009. - xviii,863,I-26 p. ; PB: 23.5 cm

9788120309616


The Nature of Marketing Research
The Sources of Research Data
Measurement Techniques in Marketing Research
Sampling and Data Analysis
Marketing Research Reports and Ethical Issues

658.83 / TULD