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Marketing management /

Kotler, Philip.

Marketing management / By Philip Kotler. - 11th ed. - New Delhi : Pearson Education , 2004. - Xxix, 706p. ;I6 ; 25.5 cm.

ISBN: 8178086549

Subjects--Topical Terms:
Developing market strategies
Managing advertising sales promotion public relations and direct marketing

Dewey Class. No.: 658.8 / KOTP

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