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Neuromarketing for dummies.

Genco, Stephen J; Pohlmann, Andrew P; Steidl, Peter.

Neuromarketing for dummies. - 1 - New Delhi WILEY 2014 - xiv,392

ISBN: 9788126544387

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 GENS

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