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Design thinking: new product development essentials from the PDMA. New product development essentials from the PDMA.

Luchs, Michael G; Swan, K Scott; Griffin, Abbie.

Design thinking: new product development essentials from the PDMA. New product development essentials from the PDMA. - 1 - New Delhi Wiley India Pvt Ltd 2018 - xvii,431

ISBN: 9788126573066

Dewey Class. No.: 729 LUCM

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