Social media analytics : techniques and insights for extracting business value out of social media /

Ganis, Matthew.

Social media analytics : techniques and insights for extracting business value out of social media / By Matthew Ganis and Avinash Kohirkar. - 1st ed. - New Delhi : Pearson Education , 2018. - xxxi, 268p. ; 22.5 cm.

9789332578463


Data identification
Data analysis
Information interpretation

005.764 / GANM