Impact of e- marketing on e- buyer behaviour /

Amin, Bijal Zaveri.

Impact of e- marketing on e- buyer behaviour / By Bijal ZAveri Amin - 1st ed. - New Delhi : Biztantra , 2013. - xxxii,368p. ; 21.5 cm.

9789350043202


E-buyer behaviour in electronic environment
E-buying and online customer experience and CRM
E-branding: branding in electronic ERA

658.84 / AMIB