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Analytics and dynamic customer strategy : big profits from big data /

Tanner, John F.

Analytics and dynamic customer strategy : big profits from big data / By John F Tanner. - 1st ed. - New Delhi : Wiley India Pvt Ltd , 2014. - xviii, 235p. ; 22.5 cm.

ISBN: 9788126551613

Subjects--Topical Terms:
Big data and dynamic customer strategy
Big data strategy
Big data culture

Dewey Class. No.: 005.768 TANJ / TANJ

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