Scope and challenges of rural marketing in India /

Scope and challenges of rural marketing in India / Edited by Sumesh Raizada and Vishal Agarwal. - 1st ed - New Delhi : Excel Books , 2010. - xx,389p. ; PB 25 cm

9788174468420


Rural retail and distribution
Strategies for the rural marketing
Emerging trends and opportunities

001.0726588 / RAIS