Mastering data mining : art and science of customer relationship management /

Berry, Michael J A.

Mastering data mining : art and science of customer relationship management / By Michael J A Berry and Gordon Linoff. - 1 - New Delhi Wiley India Pvt Ltd 2008 - xviii, 494p. ; 23.5 cm.

9788126518258


Why master the art
Building effective predictive models
Who needs bag balm and pants stretchers

005.762 / BERM