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Marketing management /

Kotler, Philip.

Marketing management / By Philip Kotler and Kevin Lane Keller. - 12th ed. - New Delhi : Prentice Hall of India PVt Ltd. , 2007. - Xxxvii, 729 ;I19 ; 28 cm.

ISBN: 9788120327993

Subjects--Topical Terms:
Developing marketing strategies and plan
Conducting marketing research and forecasting demand

Dewey Class. No.: 658.8 / KOTP

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