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Service dominant logic of marketing: dialog debate and directions. Dialog debate and directions.

Lusch, Robert F; Vargo

Service dominant logic of marketing: dialog debate and directions. Dialog debate and directions. - 1 - London M E Sharpe 2006 - xviii,449

ISBN: 076561491X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.812 LUSR

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