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Electronic commerce 2002: managerial perspective /

Turban, Efraim.

Electronic commerce 2002: managerial perspective / By Efraim Turban...[et.al]. - 1st ed. - New Jersey : Prentice Hall , 2002. - xli,914p. ; PB 25 cm.

ISBN: 9780130984258

Subjects--Topical Terms:
Electronic commerce internet marketing
Successful click and mortar strategies
Advertisment strategies

Dewey Class. No.: 004.694 / TURE

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