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Electronic commerce: managerial perspective /

Turban, Efraim.

Electronic commerce: managerial perspective / By Efraim Turban...[et.al]. - 1st ed. - New Delhi : Pearson Education , 2006. - 552p. ; PB 24 cm.

ISBN: 9788177581089

Subjects--Topical Terms:
Retailing in electronic commerce
Internet consumers and market research
Advertisement in electronic commerce
Economics global and other issues in EC

Dewey Class. No.: 004.694 / TURE

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