Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. - 1st ed. - New York : McGraw Hill , 2001. - xxxviii,664p. ; PB 26 cm.
9780072510249
Strategy formulation for new economy firms
Technology infrastructure
Market communications and branding
004.694 / RAYJ
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. - 1st ed. - New York : McGraw Hill , 2001. - xxxviii,664p. ; PB 26 cm.
9780072510249
Strategy formulation for new economy firms
Technology infrastructure
Market communications and branding
004.694 / RAYJ
