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Building data mining applications for CRM /

Berson, Alex.

Building data mining applications for CRM / By Alex Berson...[et.al]. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2000. - xxvii, 510p. ;

ISBN: 0070402736

Subjects--Topical Terms:
The impact of data mining on CRM
Collecting customer data
Scoring your customer

Dewey Class. No.: 005.762 / BERA

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