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E-commerce /

Rayport, Jeffrey F.

E-commerce / By Jeffrey F Rayport and Bernard J Jaworski. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2002. - xxxv,420p. ; PB 25 cm.

ISBN: 9780070495098

Subjects--Topical Terms:
Framing the market opportunity
Business models
Market communications and branding
Network infrastructure

Dewey Class. No.: 004.694 / RAYJ

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