Normal view MARC view ISBD view

Marketing of services /

Hoffman, K Douglas.

Marketing of services / By K. Douglas Hoffman and John E. G. Bateson. - 1st ed. - New Delhi : Cengage Learning , 2009. - 425p. ; 24.5 cm.

ISBN: 9788131505311

Subjects--Topical Terms:
Ethical issues in services marketing
Developing the service communication

Dewey Class. No.: 658.804 / HOFK

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)