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Social marketing: influencing behaviors for good Ed 4

LEE (Nancy R);KOTLER (Philip)

Social marketing: influencing behaviors for good Ed 4 - 4 - New Delhi Sage Publications 2011 - xi,502 PB

ISBN: 978-81-321-1020-0

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / LEES

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