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Marketing analytics: a practical guide to improving consumer insights using data techniques Ed 2

GRIGSBY (Mike)

Marketing analytics: a practical guide to improving consumer insights using data techniques Ed 2 - 2 - UK Kogan Page Ltd 2018 - xiv,217 PB

ISBN: 978-0-7494-8216-9

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.83 / GRIM

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