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Advertising and promotion: an integrated marketing communications approach Ed 2

HACKLEY (Chris)

Advertising and promotion: an integrated marketing communications approach Ed 2 - - Los Angeles Sage Publications 2010 - xii-333

ISBN: 9781849201469

Subjects--Topical Terms:
promotion:
marketing
integrated
Ed
communications
approach
and
an
Advertising
2

Dewey Class. No.: 659.1 HACA

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