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Services marketing: integrating customer focus across the firm Ed 4

ZEITHAML (Valarie A)

Services marketing: integrating customer focus across the firm Ed 4 - - New Delhi Tata McGraw Hill Education Pvt. Ltd. 2008 - xxix,743

ISBN: 9780070660076

Subjects--Topical Terms:
the
Services
marketing:
integrating
focus
firm
Ed
customer
across
4

Dewey Class. No.: 658.8 ZEIS

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