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Lateral marketing: new techniques for finding breakthrough ideas.

KOTLER (Philip) and TRIAS DE BES (Fernando).

Lateral marketing: new techniques for finding breakthrough ideas. - New Delhi Wiley Eastern Pvt Ltd. 2003 - xvi,206

ISBN: 81 265 0858 2

Subjects--Topical Terms:
Lateral Marketing

Dewey Class. No.: 658.8 KOTL

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