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Consumer Behaviour: concepts and applications. Ed.4.

LOUDON (David L) and BITTA (Albert J Della).

Consumer Behaviour: concepts and applications. Ed.4. - - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 - xxiii,788

ISBN: 0 07 047381 1

Dewey Class. No.: 658.8342 LOUC

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