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Marketing management: planning, implementation and control

RAMASWAMY (V S) and NAMAKUMARI (S).

Marketing management: planning, implementation and control - Delhi. Macmillan & Co. Ltd. 1997 - xx,624

ISBN: 0333 92439 8

Subjects--Topical Terms:
Marketing ManagementPlanning, Implementation, Control

Dewey Class. No.: 658.8 RAMM

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