Consumer behaviour : text and cases / By S L Gupta and Sumitra Pal.

By:

Gupta, S L

Contributor(s):

Pai, Sumitra

Material type: Text

TextPublication details: New Delhi : Sultan Chand & Sons , 2023.Edition: 1st edDescription: xiii,612p. ; PB 24.6 cmISBN:

9788180548604

Subject(s):

DDC classification:

1 658.8342 GUPS

Contents:

Contents : Understanding Consumer Behaviour Consumer Research Market Segmentation Consumer Needs and Motivation Consumer Personality Consumer Perception The Process of Learning and Memory Nature of Consumer Attitudes Models of Consumer Behaviour Group Dynamics and Consumer Reference Groups Communication, Advertising and Consumer Buying Behaviour The Family and Lifestyle Marketing Social Class and Consumer Behaviour Culture, Subculture and Cross Culture The Process of Innovation and Diffusion of Innovation Consumer Behaviour as a Decision Process Maintaining Customer Satisfaction Consumerism and Public Policy Issues Organisational Buyer Behaviour Appendices Glossary

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology Consumer behavior	MBA	658.8342 GUPS (Browse shelf(Opens below))	Available	MBA14994
Book	St Aloysius Institute of Management & Information Technology Consumer behavior	MBA	658.8342 GUPS (Browse shelf(Opens below))	Available	MBA14995

Total holds: 0

This book provides insight into the consumer behaviour with focus on Indian environment.
The contents will enable the marketers to apply the concepts to real time marketing.

Contents :

Understanding Consumer Behaviour
Consumer Research
Market Segmentation
Consumer Needs and Motivation
Consumer Personality
Consumer Perception
The Process of Learning and Memory
Nature of Consumer Attitudes
Models of Consumer Behaviour
Group Dynamics and Consumer Reference Groups
Communication, Advertising and Consumer Buying Behaviour
The Family and Lifestyle Marketing
Social Class and Consumer Behaviour
Culture, Subculture and Cross Culture
The Process of Innovation and Diffusion of Innovation
Consumer Behaviour as a Decision Process
Maintaining Customer Satisfaction
Consumerism and Public Policy Issues
Organisational Buyer Behaviour
Appendices
Glossary

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