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Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Prentice Hall India , 2008 .Edition: 3rd edDescription: 714p. ; 25.5 cmISBN:
  • 9788131719770
Subject(s): DDC classification:
  • 658.827  3 KELK
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